Here's what we can build for Gotcha Covered Marine — a modern web presence, local SEO dominance, and a CRM-backed operations system that turns every inquiry into a booked installation.
Project 1 includes a full SEO strategy targeting these specific searches. Each keyword targets Position #1 on Google — or Top 3 where competition is higher. These are real searches by real boat owners in your territory.
Goal: Own Position #1 for every "boat [product] [location]" query across the Inland Northwest. No local competitor is doing this. The market is underserved online. First-mover SEO advantage is available right now — especially for a locally rooted, established business with a service area that spans multiple lakes.
Note: Search rankings depend on many factors including keyword competition, search engine algorithm updates, and content quality. Results may vary.
Marine aesthetic. Mobile-first. Conversion-focused. Built for Inland Northwest boat owners — searching from the dock at Priest Lake, Lake Pend Oreille, Lake Chelan, or Flathead.
Professional installation. 16-year warranty on lifts. Free in-person quotes.
Custom-fitted, all-weather protection for your vessel
Basta Premium — remote operation, 16-yr warranty
Full-service setup, maintenance & repair
Each phase builds on the last. Phase 1 gets you found. Phase 1A builds the site. Phase 2 gives you the operations infrastructure to run and grow. Phase 3 is the long-term asset.
P3 (Directory) is separate — kicks off after Phase 1A + 2 are live and generating data.
Every inquiry goes into the CRM. Every quote gets tracked. Every installation gets scheduled. You see your whole pipeline in one dashboard.
Here's what the same work costs at agencies, freelancers, and dev shops across the Pacific Northwest. Our pricing is positioned at the right end of fair — competitive enough to win, healthy enough to deliver.
| What We're Building | Market Rate (Agency / Freelancer) | Our Price | Position |
|---|---|---|---|
| SEO/AISO + Domain Capture Keyword strategy, local SEO foundation, domain acquisition |
$3,500–$9,000 Freelancer: $150–$300/hr Agency: $200–$450/hr |
$2,500 | 28–72% below market |
| Full-Site Rebuild Custom HTML/CSS, mobile-first, JSON-LD, SEO, security, ClankShield |
$8,000–$28,000 Small shop: $6K–$12K Mid firm: $12K–$25K Enterprise: $25K+ |
$5,500 | 31–80% below market |
| Analytics + CRM + Operations Platform CRM, quoting system, installation scheduling, Looker Studio, call tracking |
$6,000–$18,000 Setup: $100–$250/hr freelance Mid: $150–$400/hr agency |
$8,500 | At market — strong value |
| Marine Services Directory Directory platform, geo-pages, search, featured slots, SEO content engine |
$22,000–$65,000 Directory MVP from scratch Minimum: $20K–$30K |
$17,500 | 20–73% below market |
| All 4 projects — market rate | $39,500–$83,000 | $34,000 | 15–59% below market |
Market rate for all four projects: $39,500–$83,000. Our price: $34,000 full / $23,800 with 30% upfront discount. That's a savings of $15,700–$59,200 versus going to an agency. We're not discounting because the work is worth less — we're offering a competitive entry point for our first paying customer.
But the directory alone changes the math. Built to the spec we're proposing, the marine directory is worth $22,000–$65,000 anywhere else. At $17,500, it's not a website — it's a long-term asset that generates leads every month, forever, at essentially zero marginal cost once it's built. That's not a $17,500 website. That's a $17,500 lead generation machine that compounds over time.
Project 3 is the piece that makes everything else stick. A regional marine services directory serving the Inland Northwest creates a durable first-mover advantage that no competitor can easily replicate.
Project 3 is estimated at $17,500 to build, with a separate SOW at kickoff. The revenue from featured provider slots can exceed the build cost within the first year of operation.
We carry business insurance appropriate for digital services companies — including professional liability, cyber coverage, and AI-specific risk protection. Here's exactly what we have in place.
What this means for you. Every project we build is covered by our business insurance. If something goes wrong in our delivery, you're protected — not exposed. We carry coverage specifically designed for digital services and AI-delivered products, not just generic business insurance.
Our policies are underwritten through tech-native carriers (Coalition, At-Bay, Resilience) that understand how AI products work and what can go wrong. Coverage documentation available upon request under NDA.
Here's the next step: Fill out the 5-minute client questionnaire — it goes directly to our inbox and takes 15 minutes to complete. Then we schedule a call, sign the SOW, and get to work.
Signal Loom AI · AIM Elemental Group · Traves Brady · 509-999-3107 · Traves@signalloomai.com